- By NextHome Town And Country
- September 8, 2015
Real estate signs are an integral part of marketing properties. They draw attention to the listing, offer information to buyers and invite people in to preview their next home. Signage that differentiates a home for sale and offers potential buyers instant access to property details and photos is important for the seller’s success, and to meeting the expectations of today’s clients.
At NextHome Town And Country we re-imagined what a yard sign should look like in front of a home. How can the look, feel and quality of the brand draw attention and consumer interest? Our listing and open house signs were created with the same consumer centric focus as the rest of our branding and marketing. The colors we use pop and draw attention. The shape, content, and layout offers a clean, professional look in the front of your client’s home.
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- By NextHome Town And Country
- September 10, 2015
A logo embodies the attitude, identity and business of a company in its name, design and colors. A logo should be relevant to the services, to the industry, and be immediately recognizable by customers.
Our NextHome Town And Country logo was founded upon a name that speaks directly to what we do. NextHome Town And Country represents forward motion, progress, and a transition. The meaning and culture of our company is represented in every element of our logo, icon and mascot. When our members hand out a business card, or any material to clients, they instantly recognize, and understand what we do.
- CREATED BY
- Pentagram & NextHome
- DATE
- June, 2014
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- By NextHome Town And Country
- September 10, 2015
Our name is representative of what we do and how we help people buy and sell properties everyday. It speaks to our industry, our careers and our passion. NextHome is representative of the steps and transitional moments experienced by clients and our communities. We are dedicated to giving our clients the best service and success when they sell and buy their next home.
- By NextHome Town And Country
- September 10, 2015
Our friend, companion and mascot. When Luke is not out in the field and enticing people to tour new homes for sale or playing with neighborhood kids, you can find him relaxing at home with his favorite book. Born June 15, 2014 at Pentagram, New York, with an immediate affinity and passion for real estate, Luke is an avid supporter of homeownership opportunities, financial security, green living and personalized lifestyle.
He is experienced in playful engagement, trotting and making people smile. He loves attention and organic food. Luke, travels extensively in his role as Ambassador at NextHome Town And Country, visiting listings, offices and bringing energy to the communities our members serve.
Luke currently resides in McKinney, TX, but loves to travel all across Texas. Keep an eye out for Luke, you never know where he may turn up.
HOBBIES AND INTERESTS INCLUDE:
Dallas Cowboys, Texas Rangers, and the Dallas Stars, Luke is a huge sports fan but his true passion is helping out humans. Luke would love to help you bring joy to your friends, family, and clients. Just let us know how he can help.
- By NextHome Town And Country
- September 10, 2015
Brand Identity & Personal Connection
Most consumers go online first to find information, research and purchase goods. Despite the surge in online marketing and the push towards mobile consumption, print marketing is still very effective. With online advertising becoming over saturated, print marketing creates a unique, defined and targeted message. It is tangible, credible and engaging.
All forms of print marketing in real estate, from magazine advertisements, brochures, postcards and presentations, are effective when they have consistent quality, are representative of your brand and appeal to the consumer. The material and design we have created for NextHome Town And Country was developed with a focus on current trends and future clients. It visually embodies a forward thinking, fresh, sophisticated and warm personality. Our materials and systems allow our members to create consistency, tying together their online and offline marketing for effective brand awareness, growth and property sales.
44%
Of customers visit a brand’s website after receiving direct-mail marketing.
80%
Of households read or browse their advertising mail.
- By NextHome Town And Country
- September 10, 2015
The concept, message and quality of design in real estate marketing is at the center of the services we provide. Design is a strategic approach to catching one’s interest and elicits an emotional response. It creates a relationship, a social connection to the product, service and company. The conceptual environment created by design draws consumers to homes, space and lifestyle.
We partnered with Pentagram, one of the highest reputed and well-known design firms in the world, to help us create a unique, fresh and relevant consumer centric brand for real estate. The process we embarked on, and creation of our logo, color combination, and design, is representative of the progressive leadership, innovative vision and culture we have at NextHome Town And Country.
At NextHome Town And Country
the properties we sell, communities we represent and lifestyles we share, are enhanced by the attention to detail, the quality of our execution and the relevance our design has to both our industry and our clients.
DESIGN creates and reflects trends in society
ABOUT PENTAGRAM
Pentagram is the world’s largest independent design consultancy. The firm is owned and run by 19 partners, a group of friends who are all leaders in their individual creative fields. We work in London, New York, San Francisco, Berlin and Austin. We design everything: architecture, interiors, products, identities, publications, posters, books, exhibitions, websites, and digital installations. Each of our clients works directly with one or more of our partners. This reflects our conviction that great design cannot happen without passion, intelligence, and personal commitment, which is demonstrated by a portfolio of work that spans five decades.
