- By NextHome Town And Country
- September 8, 2015
Real estate signs are an integral part of marketing properties. They draw attention to the listing, offer information to buyers and invite people in to preview their next home. Signage that differentiates a home for sale and offers potential buyers instant access to property details and photos is important for the seller’s success, and to meeting the expectations of today’s clients.
At NextHome Town And Country we re-imagined what a yard sign should look like in front of a home. How can the look, feel and quality of the brand draw attention and consumer interest? Our listing and open house signs were created with the same consumer centric focus as the rest of our branding and marketing. The colors we use pop and draw attention. The shape, content, and layout offers a clean, professional look in the front of your client’s home.
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- By NextHome Town And Country
- February 18, 2015
Listing Syndication of all NextHome Town And Country properties go to hundreds of national websites. They are also featured on the top websites where consumers are searching: Zillow.com, Trulia.com, Yahoo.com, AOL.com and Homes.com. Our MLS-integration pulls listing data automatically into the listing agent’s profile, where it can then be sent to our network with just a click of a button.
Featured Listings are key to increased exposure and buyer leads. Our featured listings program provides five times the amount of traffic to a listing, removes competing agents ads from the listing details and ensures all inquiries, or leads, go directly to the listing agent (with NO referral fees).
Traffic Reports are provided to the listing agent and broker, and can be automatically or manually sent to the seller. These reports are customized to each seller and branded with the listing agent’s information, photography and NextHome Town And Country branding for a consistent presentation to the seller. The reports provide value to the client, insight of the online traffic sources, and a gage of buyer impressions of the home to help each client make informed decisions throughout the marketing process.
- By NextHome Town And Country
- September 10, 2015
A custom developed and integrated program for sending your open house showings to all sites in our National Listing Distribution program that display open house information. This includes sending your scheduled open houses to mobile search apps like Trulia and Zillow, in addition to other websites, for increased exposure and open house traffic. Our custom developed open house integration offers a marketing advantage and increases your leads, all with a click of a button.
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- By NextHome Town And Country
- September 10, 2015
It’s a part of our world and our work. We connect with people, communities, products and services through many social media channels. It has become a source of news, a source of ideas and a factor when exploring new products or services.
Real estate is a people and a marketing business. Agents today embrace, and utilize social media to expand their networks, build reputations and become a source of information. It is another medium where marketing and presentation must be consistent in your business. We provide ready-to-upload templates in a selection of designs for instant NextHome Town And Country branding on all your social media profiles. Connect and impress more consumers in your sphere.
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- By NextHome Town And Country
- February 5, 2015
A personalized website is necessary in real estate today. It is the online expression of your services, professionalism, presentation and properties. It is also a valuable resource of local information to helping your clients make informed choices throughout the home buying or selling process. A website that truly shows you have the local knowledge clients are looking for, must also include the information they want. Lastly, with a majority of consumers turning to mobile devices for their search, a mobile compatible website is crucial.
We also know personalization and functionality is important to having the right website for your business. You want something that represents you, maintains your brand, and lets you implement the features right for your local market. Our website system is very easy-to-use and highly customizable. We have over 18 template designs to start with and modify, or you can create a new design that is just right for you. A large number of options, features and color combinations can be created on the fly.
At NextHome Town And Country every member, and every office is provided a responsive, mobile compatible website to enhance your online presence and provide the information your clients are looking for, such as:
- active (idx) listings
- featured listings
- home valuations
- school statistics
- neighborhood demographics
- housing occupancy
- sale trends
- email alerts for buyers
- crime stats
- blog articles
- weather information
- By NextHome Town And Country
- September 10, 2015
Brand Identity & Personal Connection
Most consumers go online first to find information, research and purchase goods. Despite the surge in online marketing and the push towards mobile consumption, print marketing is still very effective. With online advertising becoming over saturated, print marketing creates a unique, defined and targeted message. It is tangible, credible and engaging.
All forms of print marketing in real estate, from magazine advertisements, brochures, postcards and presentations, are effective when they have consistent quality, are representative of your brand and appeal to the consumer. The material and design we have created for NextHome Town And Country was developed with a focus on current trends and future clients. It visually embodies a forward thinking, fresh, sophisticated and warm personality. Our materials and systems allow our members to create consistency, tying together their online and offline marketing for effective brand awareness, growth and property sales.
44%
Of customers visit a brand’s website after receiving direct-mail marketing.
80%
Of households read or browse their advertising mail.
